I started ILL REPUTE because I was struggling in life and needing cash. I wasn't on the right path and knew that something had to change .That's why I started looking for a way out. So I kept on trying different paths. I thought I could rap at the time so I wrote and read the dictionary. I made music on the rez in the free studio and had multiple jobs. Six plus months goes by and I'm still in the same boat. Still broke. Then one day I just thought to myself "what if I created my own brand" So I did research and found Shopify and made an online store and failed multiple times. 2 years go by and this is where I'm at now.